A letter to the takeholder of Stora Enso
Dear fellow stakeholder of Stora Enso,
How long can one company keep up such blatant distractions?
This time Stora Enso is once again engaging stakeholders to vote on what
they want to read from Stora Enso.
Let’s see: Did Stora Enso follow their stakeholders’ wishes last year? We
can read from the Global Responsibility Report 2012 (GRR) that the number
one concern by stakeholders was ”Involvement and value sharing in local
communities”. (PAGE 13. GRR)
In response, the company tells us how Johnny Zhou from Stora Enso visited
the ”happy” village of Tong Hua and said:
”The most important thing is what the villagers want to accomplish with
Stora Enso – or whether they want anything at all.”
(page 35. Rethink magazine 2012 and page 9 GRR)
Really, Stora Enso, you can do better.
For the report, Johnny Zhou visited only one of the affected 600 villages
who have lost their land and biodiversity to Stora Enso’s plantations. How
openly do you expect the locals to talk to the company that has already
brought massive changes to their living environment?
Instead, whenever journalists have visited the villages, people have
openly talked about their fear, disappointment and mistrust toward Stora
Enso and their partners.
Maybe Stora Enso should ask the locals what THEY want to read from SE
Responsibility Reports instead of asking us, Western stakeholders. Or
better yet, maybe Stora Enso should pack up and leave the land to the
people who inhabit it.
Then what about last year’s other top concerns by stakeholders
(page 13.GRR) such as ”Business Ethics”, ”Transparency” or my concern
”Biodiversity” – NO MENTION in the reports or NO ACTION from the company
Stora Enso is a company with a history of bad strategic decisions: the
infamous USA Consolidated investment, the closing of profitable factories
like Kemijärvi in Finland, and now these terrible eucalyptus plantations
and mega investments in mega factories in the Global South – in Brazil,
Uruguay, China. There is mounting evidence from many cases which question
the so-called ethics of this company. We will see one case here today, SVT
documentary on a bookkeeping swindle worth billions:
And this is just the tip of the iceberg.
Dear stakeholders and especially responsible investors: The CEO and the
Board may be focusing on illusions and smokescreens, but you have the
power to change the course.
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